Our Story
NONETRACE was born as a spin-off of Linkappeal, a performance marketing agency based in Posillipo, a green neighborhood overlooking the Gulf of Naples. After over a decade spent managing campaigns, optimizing conversions and configuring tracking systems, we developed a deep understanding of how these tools work — and where they show their limits.
The digital landscape has changed: stricter regulations, browsers blocking cookies, users rejecting consent. Traditional tracking systems have progressively lost effectiveness, and with them the ability to correctly attribute conversions, analyze funnels and distinguish genuine leads from fraud.
From this experience, NONETRACE was born: three solutions — Anonymous Tracking, Full Funnel Analytics and Anti-Scam Lead Verification — built on a single principle: obtaining complete and reliable data without collecting personal information. All our technology works without cookies, without consent and in full respect of privacy.